Published on June 28, 2024Updated on July 04, 2024
This summer, Maison Pucci is taking over the Thermes Marins Monte-Carlo. The joyful femininity of the Florentine label meets this haven of luxury dedicated to well-being. A collaboration to celebrate the sunny Mediterranean days of Monaco.
Pucci imprints a love of life
La Canzone del mare ("the song of the sea") was the name Emilio Pucci chose for his very first boutique, which he opened in 1950 in Capri. It was here, on this jewel of an island in the Bay of Naples, that, for over two decades, the Florentine designer let his unique and innovative style blossom without restraint, gradually imposing his creative imprint on the hearts of fashionistas the world over. Driven by his revolutionary intuition, Emilio Pucci was one of the first designers to incorporate Capri trousers into his collections. An iconic piece and a timeless symbol of escape. But Pucci is also, and above all, famous for his printed pieces in fluid, elastic fabrics and psychedelic, colourful patterns. The "Prince of Prints" is the nickname given to the man who remains the iconic designer of the 1960s and 1970s. Today, the House of Pucci continues to exalt gaiety, glamour and spontaneity. Embodying this resolutely free femininity by making outfits that are the standard-bearers of a woman who is chic and daring, sophisticated and always on the move. A delicate blend of style and comfort, elegance and simplicity, perfectly suited to the art of living and the Monegasque sunshine.
Camille Miceli's "new journey"
It was on the arm of the Italian-American actress Isabella Rossellini that the artistic director of the House of Pucci, Camille Miceli, brought to a close her second fashion show, held in Rome at the Palazzo Altemps in April. This was the opportunity to present her new spring-summer 2024 collection, entitled Very Vivara, in homage to theVivara print created by Emilio Pucci in 1965. The name was inspired by an isolated island in the shape of a half-moon, emerging just a short distance from Capri, between the islands of Ischia and Procida. An iconic print that Emilio Pucci imagined as he let his gaze wander in the blue, green and violet reflections of the sea, and which has become the symbol of his attachment to the Mediterranean.
By giving Vivara a new look, Camille Miceli is continuing the "new journey" begun since her appointment in 2021, through the Florentine House's revisited prints. Her latest collection celebrates Vivara andEmilio Pucci's heritage , while infusing it with a more contemporary identity, marked by modernity, boldness and sensuality. The vibrant colours and geometric, organic shapes evoke the ripples of water as much as the movements of the sun and moon. The silhouettes are summery. The outfits, both jovial and refined. Quite simply, Camille Miceli explores new variations on the emblematic aquatic palette of blue, green and violet, ranging from neutral tones of beige, khaki and black to a vivid spectrum of red, violet, pink and blue, poetic pastels and floral hues. From urban chic to looks for days or nights at the beach, the classic codes have been reinvented and enhanced to underline the creative dynamism of the House of Pucci.
The Thermes Marins Monte-Carlo in the colours of Pucci
To celebrate this joie de vivre and this radiant femininity so dear to the House of Pucci, the Thermes Marins Monte-Carlo have chosen to wear the Very Vivara colours this summer, welcoming its latest graphic wardrobe to their boutique. The abstract lines and curves of the Florentine House have also been combined with the pure colours and noble materials of the Thermes Marins Monte-Carlo, adding an invigorating aquatic energy to the luxurious interiors. A beautiful and harmonious combination of Monegasque heritage and the psychedelic world of Emilio Pucci. Or when an ode to the benefits of the sea and the Mediterranean climate rhymes with an ode to festivity and the sophistication of the Italian lifestyle.
To further enhance this sense of immersion, the Thermes Marins Monte-Carlo have added a signature Pucci massage to their range of treatments. A unique experience based on the best relaxation techniques. As for l'Atlantide, the hotel bar, it awaits you for a pleasant moment of relaxation over a Vivara cocktail inspired by the cheerful and colourful spirit of the House of Pucci. All the more reason to experience the quintessence of the Mediterranean summer in Monaco!
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